by Brian Bailey | Sep 19, 2025 | Uncategorized
Imagine this: you’ve spent hours crafting amazing content for your website. You’re targeting valuable keywords, optimising every page, and watching your traffic grow. But then, you notice something strange. Some of your pages aren’t ranking as well...
by Brian Bailey | Sep 19, 2025 | Uncategorized
FAQs (Frequently Asked Questions) are a valuable way to support customers and improve visibility in both traditional search results and AI-powered answer engines. For ecommerce businesses with large product catalogues, however, FAQs can quickly become repetitive. The...
by Brian Bailey | Sep 3, 2025 | Uncategorized
For years, we’ve been playing the same game in ecommerce search. The rules were simple: identify the right keywords, optimise your pages, build some links, and climb the rankings. The goal was to appear on the first page when someone typed in “men’s leather boots” or...
by Brian Bailey | Aug 27, 2025 | Uncategorized
The final stage of a comprehensive SEO strategy is measurement. Tracking performance is essential for validating efforts, demonstrating return on investment (ROI), and making data-informed decisions. SEO performance should be evaluated based on long-term trends rather...
by Brian Bailey | Aug 27, 2025 | Uncategorized
Following the optimisation of on-page and technical elements, the next discipline is off-page SEO. This refers to all actions taken outside of your own website to influence its position in search engine results pages (SERPs). While off-page SEO includes various...
by Brian Bailey | Aug 27, 2025 | Uncategorized
With on-page elements optimised, the focus shifts to the underlying infrastructure of the website. This is the domain of Technical SEO. The primary goal of technical SEO is to ensure a website can be crawled and indexed by search engines without any issues. It...
