The Search is Over: How Answer Engines Are Rewriting the Rules of eCommerce

by Brian Bailey | Sep 3, 2025 | Uncategorized

For years, we’ve been playing the same game in ecommerce search. The rules were simple: identify the right keywords, optimise your pages, build some links, and climb the rankings. The goal was to appear on the first page when someone typed in “men’s leather boots” or...

Is Your SEO Working? How to Measure Success with Google Analytics and Search Console (Part 6 of 6)

by Brian Bailey | Aug 27, 2025 | Uncategorized

The final stage of a comprehensive SEO strategy is measurement. Tracking performance is essential for validating efforts, demonstrating return on investment (ROI), and making data-informed decisions. SEO performance should be evaluated based on long-term trends rather...

Off-Page SEO: Building Authority and Trust with Link Building (Part 5 of 6)

by Brian Bailey | Aug 27, 2025 | Uncategorized

Following the optimisation of on-page and technical elements, the next discipline is off-page SEO. This refers to all actions taken outside of your own website to influence its position in search engine results pages (SERPs). While off-page SEO includes various...

Unlocking Your Site’s Potential: A Guide to Technical SEO (Part 4 of 6)

by Brian Bailey | Aug 27, 2025 | Uncategorized

With on-page elements optimised, the focus shifts to the underlying infrastructure of the website. This is the domain of Technical SEO. The primary goal of technical SEO is to ensure a website can be crawled and indexed by search engines without any issues. It...

On-Page SEO in Practice: A Checklist for Perfectly Optimised Content (Part 3 of 6)

by Brian Bailey | Aug 27, 2025 | Uncategorized

After completing keyword research, the next practical step is on-page SEO. On-page SEO is the process of optimising your website’s content and underlying code to improve its search engine rankings. The goal is to clearly signal to search engines what your page...