by Brian Bailey | Jan 14, 2026 | Uncategorized
The search landscape is shifting at warp speed, leaving traditional SEO tactics in the rearview. To maintain a competitive edge on Shopify, merchants must now optimise for the AI-driven era by integrating AEO (Answer Engine Optimisation) and GEO (Generative Engine...
by Brian Bailey | Jan 14, 2026 | Uncategorized
The digital landscape is undergoing a massive shift as search engines evolve into “answer engines” and generative AI becomes a primary interface for discovery. For Shopify merchants, the traditional playbook of simply ranking for keywords is merging with...
by Brian Bailey | Sep 30, 2025 | Uncategorized
The landscape of Google Search Results Pages (SERPs) is constantly evolving, with AI-generated features playing an increasingly prominent role. From concise overviews to dynamic “People Also Ask” sections and integrated product shopping carousels, these...
by Brian Bailey | Sep 19, 2025 | Uncategorized
Imagine this: you’ve spent hours crafting amazing content for your website. You’re targeting valuable keywords, optimising every page, and watching your traffic grow. But then, you notice something strange. Some of your pages aren’t ranking as well...
by Brian Bailey | Sep 19, 2025 | Uncategorized
FAQs (Frequently Asked Questions) are a valuable way to support customers and improve visibility in both traditional search results and AI-powered answer engines. For ecommerce businesses with large product catalogues, however, FAQs can quickly become repetitive. The...
